Christophe Coffre (51) is Havas Paris Chief Creative Officer since November 2012.
Christophe Coffre, who has been creative director since he was 32 and is a leading French designer, has won numerous national and international awards: 9 Cannes ‘Lions’, including one in 2013 for the AirFood Project charity campaign, plus numerous Clios, Eurobest, Epicas, International London Festival, Club des AD, Effie, Grand Prix Stratégies, Grand Prix de l’Affichage etc.
Many leading international brands and companies, won over by Christophe’s talent and ideas, have turned to him to boost their corporate image and reputation, including Peugeot, Danone, Canal+, Reebok, BNP, Renault, Playstation, Canon, Nissan, Free, Kellogg’s, Heinz, Petit Navire, Fiat, France Télécom, TPS, Française des Jeux, Opel, Nestlé, EDF, McDonalds, Veolia, LVMH, Orange, la Marine Nationale, la Fondation Nicolas Hulot and Paypal.
Christophe – who has a soft spot for big, emotion-sparking mass-market campaigns – came up with a slogan called “the 5 Hs”, which means a good campaign needs to include History, Humanity, Humour, Honesty and Hype. He also has several convictions, one of which is that advertising has undergone a paradigm shift now that the internet has taken over its role as information provider. Informing is history, the name of the game is now entertainment. Currently heading up a department of some 90 creative people covering all disciplines, (advertising, internet, design, publishing etc) Christophe is backed by a close-knit team of specialist creative directors. “My talent comes from the talent of others,” as he likes to say.
From HDM-BETC to Havas Paris
Christophe Coffre graduated from EFAP Image and started his career in 1987 with HDM-BETC (a Euro RSCG company) working with Nicolas Taubes. He moved on to Publicis in 1995 as Creative Director for the Renault account until 1997 when, at just 32, he joined TBWA Paris as Creative Director. In 1999, he was appointed Deputy CEO and Creative Director for Leo Burnett (a Publicis company) responsible for clients including France Télécom, Fiat, Heinz, Kellogg’s and Intermarché. In 2003, he became Creative Director at McCann Erikson before returning, in 2004, to Saatchi & Saatchi France (a Publicis company) as Deputy CEO and Creative Director. He joined Havas Paris in May 2011 as Deputy CEO and Creative Director, before being promoted to Chief Creative Officer in November 2012.