Ludo Ténart, digital creative director at communications giant Havas Paris, also holds the title Head of Digital, responsible for the digital division with more than 80 employees in Paris and Marseille, which specializes in design, content, roll-out, social media and advisory.
“In his three years as head of digital design, Ludo has introduced new formats, set up new digital practices for our brands and synchronized strategic, creative and technological issues. He has turned into THE digital guru given his powerful thinking and how he predicts trends,” explains Christophe Coffre, Chief Creative Officer.
Ludo explains: “Digital transformation is now history and the boundary between digital and physical has long since faded away. What counts now is talking to the right people at the right time and coming up with top-class design and relevant content. Paris Digital (the digital division’s nickname at Havas Paris) can streamline a brand based on its place in time and target audiences, while simultaneously building a seamless and efficient ecosystem around it.”
Biography of Ludo Ténart, digital creative director and Havas Paris Head of Digital
46-year-old Ludo Ténart, who graduated with a Masters II degree in Marketing and Management from IDRAC business school, began his career running a community radio station in 1994. Having become a freelance journalist in 1996, in 1999 Ludo turned his hand to marketing as design editor at Nurun (design and technology consultancy), handling accounts for BMW Mini, L’Oréal, Danone and Club Med. In 2004, he joined the agency Fullsix as senior design editor and content manager, specifically responsible for advertising and CRM matters for brands including SNCF CRM, Eurostar and GMF. Late 2006, he joined TBWA Interactive as creative director, followed by Tequila a year later after the merger of the two TBWA consultancies. He subsequently took charge of Cartier, La Poste and Amnesty International. In November 2009, Ludo was appointed associate director and creative director at Protéines, where he handled the McDonalds, Kelloggs and Coca-Cola accounts. He was also actively involved in the agency’s overall digital transformation. In February 2014, Havas Paris head-hunted him to become digital creative director, before handing him further responsibilities as Havas Paris Head of Digital in January 2017.
In 2007, Ludo was a Jury member for the Cannes Lion’s awards in the direct marketing category.